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Australian News Website Design Tips

As the landscape of journalism and digital content continues to evolve at a breakneck speed, having a website that stands out for its functionality, aesthetic appeal, and user engagement is paramount. In this comprehensive guide, we delve into the key design features that are essential to captivate and retain a discerning audience. We outline how to transform your news portal into an authoritative and dynamic news platform. Plus, we’ll introduce you to Pixel Key, the web development service that can help turn this blueprint into a captivating online reality. Whether you’re rethinking your current online strategy or launching a new digital newsroom, these insights are tailored to propel Australian news websites to the forefront of the industry.

News and Content Features

Understanding the array of News and Content Features that can be incorporated into a news website is crucial for media companies, especially in the dynamic and diverse Australian news landscape. Tailoring content features to the needs and interests of your audience not only enhances user engagement but also ensures that your platform acts as a comprehensive news source. Here’s a closer look at some of these essential features:

Live Reporting

Live reporting refers to the real-time coverage of events as they unfold. This can be through written updates in a live blog format, streaming video, or regular posts updating an ongoing situation. For a significant political election, a live blog on your website could provide minute-by-minute updates as vote counts come in, along with real-time analysis from your political correspondents.

Incorporating live reporting on your website means your audience won’t have to look elsewhere for up-to-the-minute information. It builds trust and establishes your site as the go-to destination during high-stakes events.

Indigenous Affairs Section

Having a dedicated section on your website for Indigenous affairs means spotlighting news, stories, and issues pertinent to Australia’s Indigenous communities. This could take the form of a weekly feature on Indigenous-led community projects or cultural events, ensuring these narratives are shared and celebrated. An Indigenous affairs section not only serves an often underrepresented segment of the population but also enriches the content tapestry of your news site by embracing Australia’s cultural heritage.

Multimedia Content

Multimedia content involves using various forms of media, such as video clips, audio segments, animations, and interactive graphics, to complement or tell a story. For a complex investigative piece, accompanying the text with an explainer video and an interactive map could make the information more accessible and engaging. Diverse content formats cater to different consumption preferences and can help to explain complex stories in more digestible ways, increasing the time visitors spend on your site.

Opinion and Analysis

This feature is about providing a platform for expert opinions and deep dives into topics that offer more than just surface-level details. After a federal budget release, an economic expert could provide insight into what the new policies mean for the average Australian, going beyond what the changes are to explore their implications. Well-crafted opinion pieces and thorough analysis not only attract readers looking for insightful perspectives but can also stimulate meaningful discourse, enhancing your website’s reputation for quality content.

User Centric Design

Understanding user-centric design is pivotal for an Australian news website aiming to serve quality journalism with a superior user experience. Focusing on the needs and preferences of your audience ensures that your website is not only functional and informative but also inclusive and engaging.

Responsive Web Design

Responsive web design allows a website to adapt and look good on devices with different screen sizes like desktop computers, tablets, and smartphones. A reader switching from reading an article on their laptop to their smartphone during their commute continues to have a seamless reading experience without any loss of functionality or aesthetics. With an increasing number of users accessing news on-the-go, responsive design is crucial for retaining visitors and reducing bounce rates, which can positively impact your site’s ranking in search engine results.


Accessibility in web design means creating a website that everyone, including people with disabilities, can use without barriers. This includes following the Web Content Accessibility Guidelines (WCAG), which provide a set of recommendations for making web content more accessible. Accessibility could include implementing features like text-to-speech for visually impaired users or ensuring that all functions are accessible via keyboard controls for those unable to use a mouse. An accessible website not only enlarges your potential audience but is also often ranked higher by search engines. Search algorithms tend to favour sites that provide an inclusive environment, as it aligns with their goal of directing users to the most useful and user-friendly pages.


The choice of font on a website can affect readability and the overall user experience.

Serif fonts: Characterised by small lines or strokes attached to the end of their larger strokes, are traditionally used in print newspapers. [insert images of The Australian]. Very historic news publications like The New York Times and The Australian use only serif fonts, as a reference to the classic newspaper feel.

Sans serif fonts: ‘Tasmanian Times’ opts for sans serif fonts, offering a cleaner, more modern look. Sans serif fonts can feel more contemporary and approachable

Mixed fonts: Some publications such as The Daily Telegraph use Serif fonts for their headings, and sans serif for the body text.

The choice between serif and sans serif fonts should be made based on brand identity and user comfort. The font choice should support easy reading on all devices, thus improving user engagement, a factor that can influence search rankings.


Localisation is a critical element in designing a user-centric Australian news website. It refers to the process of adapting your website’s content to suit the regional nuances, cultural differences, and preferences of your audience from different parts of Australia. This adaptation goes beyond mere translation and considers local vernacular, cultural cues, and timely relevance to the audience.

Weather Widget

A weather widget is an interactive tool on a website that provides up-to-date weather information. It’s typically dynamic, pulling the latest weather data from a reliable source. A visitor from Melbourne could check your news site and see the current temperature, precipitation, and wind conditions for their city, all updated in real-time.

Including a weather widget caters to the local needs of your audience, enhancing the practicality of your website. Weather impacts everyone’s daily life and decisions, so providing this information can increase repeat visits and longer user engagement.

Local News Segmentation

Local news segmentation involves organising news content so that readers can easily find stories relevant to their specific region, like their state or territory. A user in Queensland could select their region from a drop-down menu and receive a curated feed of news stories focusing on events, politics, and issues pertinent to Queensland alone.

By segmenting news content based on locality, you ensure readers get access to relevant and targeted information. This personalisation can lead to increased user satisfaction and loyalty. Search engines prioritise content that satisfies user intent, so regional segmentation can improve your visibility and ranking for local search queries.

User Interaction

User interaction on an Australian news website is a testament to its vitality and relevance in the digital space. It not only encourages reader engagement but also contributes significantly to the site’s visibility and ranking in search engines. Understanding and implementing interactive features ensures your news platform remains dynamic and community-focused.

Comments Section

A comments section is a dedicated area on a webpage where readers can leave their thoughts and feedback on the content presented. Moderation tools refer to the software or practices that oversee these comments to maintain a respectful and constructive environment. Readers can discuss their viewpoints in the comments, fostering a rich dialogue directly related to the content.

Comments sections serve as a hub for community interaction, keeping users engaged and on your site for longer periods. Civil discourse within this space, ensured by effective moderation, enhances user experience and site reputation, which can improve search rankings.

Polls and Surveys

Polls and surveys are interactive elements that ask users to answer questions or give their opinions. These tools can provide instant feedback on current events or gather reader insights. You could run a poll asking readers about a prominent cultural issue, providing immediate engagement and encouraging return visits to see results. Incorporating polls and surveys can lead to increased user interaction and time spent on your site, which are positive indicators for search engines. Engaged users are more likely to share content and return to your website.

Social Media Integration

Social media integration involves including features that connect your website content with users’ social media platforms, enabling them to share articles and news stories with their network easily. Share buttons on article pages allow readers to post content directly to their Facebook, X (formerly Twitter), or Instagram profiles, extending the reach of your content beyond your website.

Advanced Website Features

Advanced functionality like customisation and analytics is not just a value-added feature; it’s a powerful tool to draw readers into a more engaging and personalised experience. Understanding these elements is essential for creating a dynamic platform that caters to individual preferences while providing insightful data representations that simplify complex information.

Personalised Dashboard

A personalised dashboard is a user-specific area on a website where visitors can manage their preferences, follow certain topics or journalists, and keep track of their reading history. A user interested in technology and science can set up their dashboard to display the latest articles, videos, and podcasts from these categories, with personalised recommendations based on their previous interactions.

Customisable News Feed

A customisable news feed allows users to tailor the stream of news content according to their interests, similar to social media feeds. If a user is keen on local news and sports updates, their news feed could be configured to prioritise these topics, ensuring they see the most relevant content first. Customisation enhances user satisfaction and improves the likelihood of return visits and longer sessions.

Infographics and Data Visualisations

An intricate economic analysis could be transformed into an interactive infographic, breaking down the numbers into visual graphs and charts that are easier for readers to comprehend. Well-crafted infographics and visualisations can increase the shareability of content and the time users spend interacting with it.


Monetisation strategies for an Australian news website are essential for sustaining operations and funding quality journalism. These strategies need to be carefully balanced against the user experience to ensure that revenue generation doesn’t come at the cost of losing readers.

Membership Options

Membership options are various subscription plans that offer additional benefits to subscribers. This could include ad-free browsing, exclusive articles, or downloadable content. Readers might choose a premium membership that not only removes ads from their view but also grants access to in-depth investigative pieces and a monthly e-magazine. Diverse membership options allow you to cater to different reader preferences, creating a steady revenue stream while enhancing user loyalty.

Free Tier with Registration

This is a monetisation model where basic content is accessible for free to users who register for an account, providing their data in exchange for access. A visitor might register to read an article for free. Their registration data can then be used to customise user experience and inform targeted marketing efforts. The free tier can lure in readers who might not be ready to commit to a paid subscription yet but are willing to provide valuable data.

Non-intrusive Advertising

Non-intrusive advertising means designing ad spaces that are integrated into the website’s layout without interrupting the reader’s experience. Instead of pop-up ads that cover the content, you might have a banner at the top of the page or a sidebar ad that readers can view without disruption. Ads that respect the user’s experience contribute to a positive perception of your website and can reduce the likelihood of ad blockers being used.

Sponsored Content

Sponsored content is material that a third party pays you to publish on your news site. It must be clearly labelled to differentiate it from your editorial content. For example, a local restaurant could pay for an article featuring their new menu, which is presented in a style similar to your regular content but is marked as ‘Sponsored’. Sponsored content can be a lucrative revenue source if incorporated transparently and tastefully.

Optional Website Features

Optional website features, while not always central to the core functioning of an Australian news website, can significantly enhance user engagement and differentiate the platform from competitors.

Advanced Search Functionality

Advanced search functionality is a comprehensive search feature that enables users to refine their searches based on multiple criteria such as topic categories, publication date, geographic location, or specific authors. A reader looking for articles on economic policy by a noted journalist can quickly filter search results to find exactly what they’re looking for, without sifting through unrelated content.

Fact-Checking Initiative

A fact-checking initiative is a commitment to accuracy and transparency in reporting, often involving detailed processes that verify the information before publication. Fact-checking resources help users independently confirm facts. For controversial topics, providing easily accessible fact-checking resources and methodologies can help build trust with your audience.

Community Outreach

Community outreach on a news website involves creating spaces for local events, contributions from community members, and featuring local journalism that may not receive mainstream attention. An example could include implementing a community calendar where local organisations can submit upcoming events or having a “community voices” section featuring op-eds from local residents. Community-focused features can foster a loyal local readership and stimulate increased site interaction, which search engines recognise as indicators of a valuable and engaging website.


The artful blend of essential design features, localised content, user interaction, advanced functionality, and monetisation strategies can transform a news platform into a trustworthy news source that caters to the diverse and evolving needs of its audience.

By embracing responsive web design, we ensure universal accessibility, forging connections across various demographics. Localisation and advanced search functions empower users to immerse in content that resonates with their immediate world, while community outreach and historical archives enrich the website’s cultural and educational value.

The incorporation of monetisation avenues such as membership options and advertising must be balanced delicately with user experience to sustain operations without compromising the integrity of the content. Through these strategies, an Australian news website can not only uphold journalistic excellence but also thrive commercially.

Pixel Key has experience building website for news and media companies. We can forge a path to a robust online presence for your news and media company—a path where integrity meets innovation, where each click enriches the reader’s experience, and where your content sets the standard for Australian news on the digital stage. Partner with Pixel Key and redefine the future of news in Australia.

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